Low Cost SEO Techniques for Small eCommerce Website

Getting more and more traffic for the ecommerce store is the never ending pursuit; and, it should be because the organic traffic increase means more leads generation and sales potential. Increasing sales potential without wasting the money and available resources on limited scoped advertisement is the best sustainable way to build up your ecommerce empire. It might seem you easier to say than done. What is that way? Can you make your ecommerce store better noticed to your potential buyers without risking your funds for short-term gains? Yes, just involve a knowledgeable, experienced, innovative minded & dedicated specialist ecommerce SEO company.

Why You Essentially Need SEO Agency to Sale More Consistently:

  • According to nChannel survey report 44% of online shoppers start shopping journey with Google search.
  • According to SEMrush statistics, 37.5% of total traffic to ecommerce website comes through search engines.
  • According to Business Insider, 23.6% of ecommerce sale generates because of organic traffic.
  • According to SEO insights by Forbes, businesses in the US alone will be spending $80 billion on SEO activities by 2020, higher than in 2018.
  • According to Crazy Egg statistics, SEO drives almost 14.6% conversion rate if done strategically by the experienced professionals.
  • According to Search Engine Land, leading search engines drive almost 10 times more traffic to ecommerce websites than the social media websites.
  • According to BigCommerce statistics, 69% of smartphone shoppers tend more to buy from the ecommerce stores that answer their queries easily.

It is not the end of figures that confirm the importance of outsourcing SEO services to support your ecommerce growth plan; the favorable figures are flowing in with each passing year.

Seven Areas to Focus SEO Techniques for Small eCommerce Website:

1. Site Structure:

The ecommerce website structure is the core of SEO strategy; in the absence of it, numbers of interested buyers may drift to other source. What should you do at least? Your e-commerce store must be on HTTPS to be trusted more by Goggle. You must have Hierarchical structure with home page at the top. The ecommerce site must have ‘Menu’ replicating the site structure. The separate menus for desktop and mobile devices work effectively to retain the buyers longer. SEO friendly URLs help the users and search engines both to navigate a website. Breadcrumb menu for all the pages has become a ‘not to miss’ feature.

2. Loading Time:

Focus on loading time and to keep it reasonably minimum. Make your ecommerce mobile friendly and responsive. Almost 47 % of online buyers expect the ecommerce page to appear in two seconds and even less. Around 40 % visitors don’t wait more than 3 seconds before drifting to your competitors’ website. What should you do at least? Use fast & reliable hosting, content delivery network (CDN). The storefronts on cloud-based infrastructure load 2.97X faster than SaaS platforms. Use Goggle’s Tag Management System (TMS) that condenses all the tags into one JavaScript (JS) request. Page Speed Insights is the Google Labs tool that guides to improve mobile site performance.

3. Build High-Quality Backlinks:

Post-Penguin era, backlink building has changed much being more strategic, ethical and users’ oriented. Right inbound link can improve Google ranking, revenue, brand image etc but wrong inbound links can draw penultimate action. What should you do at least? Ask yourself- Is your web content well-organized?; Are you providing useful information? The social media platforms help for faster indexing and better visibility. Follow a 90/10 rule of link building as defined in Moz’s classic book- “90% of efforts should be for creating quality content, 10% efforts should be for link building.”

4. User Experience (UX):

SEO and UX continue to evolve in the line of Google’s measurement rules of positive UX. Google scales UX through SEO elements like page speed, mobile friendliness, page structure, bacllinks and its own signals like time spent, bounce rate, repeat visiting rate etc to measure visitors’ behavior. What should you do at least? Focus on Quality Design, cohesive look for consistent experience, visual aids, navigation structure etc. Videos appear in almost 70% of top 100 search results and 64-85% online shoppers tend to purchase after watching the video. A seamless user experience can improve the conversion rate up to 400%.

5. On-page SEO:

It is the most practiced on page SEO tactic but the evolving technology has made it imperative to change the traditional concepts. The critical focus areas are Category Page Optimization, Product Page Optimization, Page Title, Meta Description, Header Tags, Product Description, Schema Markup etc. What should you do at least? Use search snippets; optimize product descriptions for valuable keywords and buyers intent; use primary page heading (H1) to reinforce principal keywords; create unique meta- description for each page; empower product page title with brand name, product name & keyword.

6. Competitor Analysis:

Before starting the SEO for your small eCommerce website, you must know – what to be done; why to be done; how to be done. What should you do at least? The answers of ‘why to be done’ guide for what to be done and what to be done. The process of ‘why to be done’ is based on your business marketing plan and competitor analysis. You are free to adjust business marketing plan anytime but you can’t do anything with competitor marketing activities but to compete with more effective activities.

7. Analytics:

To assess your marketing strategy, you need the real time statistics for checkout behavior, shopping behavior, product performance, sales performance, product list performance etc. The ecommerce performance may be different to your perspectives and expectations. You must be aware of all the operational metrics also like Conversion rate, transaction details, SEO success, promotional plan success etc. What should you do at least? Enable ‘enhanced Ecommerce analytics tracking’ integrated in Google Analytics.

Wrapping Up:

Ecommerce is highly competitive. To Standing out and getting prime spot visibility in the crowded marketplace, you need SMART SEO plan. SEO plan needs to be aligned to your business size, available resources, nature, target audience, operational plan, competitive challenges and expansion plans. eCommerce SEO has become a consistent promotional activity because of growing competency and fast evolving technologies; here, you need the best eCommerce SEO company.

News Reporter
This article has been shared by Jessica Ervin who is a professional writer and blogger.