Whatever your business is in, when it comes to creating a website for it, it’s very important that you’re aware of the many aspects that go into making a successful website.
The online community today, is made up of people who are always looking for new places, people and information to explore. In order to galvanise some of these people, you need to make your virtual property visible to them. It’s for this reason why your website creation must have all the right ingredients, to ensure its success.
For this article, I will be showing you 10 crucial elements that your website must have.
1. Relevant Content
You want to ensure that all the content you put on your website is relevant to those you intend to visit it. You don’t want information on cars to show up on a site about food, for example. If your website is about computer support, then the information contained on it, should be about computer maintenance, error repair solutions and software tools for system optimisation. Relevancy is very important, when putting your website together.
2. Be Visible In the Major Search Engines
There is very little point in having a site, if the search engines are unable to locate it, it’s for this reason you want to ensure you’ve implemented search engine optimisation into it. Make sure you use keywords that are relevant and targeted to your business, these keywords can be embedded into your META tags, page titles, headings and general post content, so that your customers find the content, when searching on the relevant keyword. Once you’ve done that, you’ll want to get other relevant sites to link back to you.
3. Make Your Site Mobile Friendly
In today’s internet, websites are viewed on many different platforms, all with their own screen sizes, so your site needs to be responsive. Having a responsive site, essentially means, having a site that is able to change, adjust accordingly, depending on who’s viewing the site and on what platform they are viewing it on.
Are you able to support your site and its visitors with sufficient infrastructure? Your website should be able to adapt and scale to the number of people visiting it. You want your site to be able to adapt, so that it can handle future growth, with very little hiccups.
5. Use an Analytics Tool
Once your site is up and running, the next thing you’ll need to do, is determine whether or not people are actually visiting your site. This is where an analytics tool comes into the equation. Google Analytics is one of the most widely used, and is totally free, so I definitely recommend you consider using that.
Testing should be done during the development phase of your website, to ensure everything is working as it should and that your users are getting the intended experience. Once you have finished the development phase of your site, all the different site components should be brought together, prior to launching the site.
Testing everything thoroughly, is very important, as it ensures accuracy in user experience, functionality and compatibility. If just one aspect of this isn’t up to scratch, then you could end up wasting considerable amounts of time rejigging things.
Security is one of the biggest concerns for extensively web surfers and webmasters. You want to ensure all industry standards and guidelines are being followed on your site.
For example, if you have an opt-in form on your site, you want to ensure all input data is encrypted during transmission. You’ll also want to ensure you secure your site using SSL encryption.
Additionally, if you have a “forgot a password” feature, on your site, you do not want the end user to be able to reset the password, without first answering a security question.
8. Implement Social Media
Make sure every page and post on your website has social media buttons present on it. There are many different plugins that you can use to do this. Just make sure the buttons are visible and easy to access.
Make sure all the current trends and technologies are present on your website. You want to ensure your website supports all current needs. For example, responsiveness, which I’ve already touched on, as it’s a crucial technology today. You want to do your utmost to avoid fixed page layouts, for flexibility sake, as it can make your site very difficult to read, on smaller devices.
10. Use Opt-In Forms
And lastly, if you want your website to be a success, then you need to have a form present on your site, so that your visitors can leave their contact details. If you have your visitors contact details, you can form a bond or relationship with them, building up trust with your list of clients.
The best way for you to do this, is by enticing them with a free product or service, when they join your mailing list. Make sure you provide them with the means of opting out and try to be cognizant of your user’s needs, when sending emails.